Why Your Business Should Start a Blog

With over 2 million blog posts published on the Internet every single day (according to Web Hosting Rating) why in the world would we be recommending that you add yours to the list?

Well, the reason is simple: blogging works. If you want to establish yourself or your business as an authority on a specific subject, service or skill set, the best way to get that message across to your audience is to blog about it! Using real-life business experiences creates a connection between you and your audience, and suddenly they can see the value in what you have to offer.

Take for example, an interior designer. If she writes a blog on how to choose the right paint colors, cites some examples of how she’s helped her clients do so, all of a sudden, you’re thinking, ‘gee, I could use some help with paint colors in my house too. I’m going to call that interior designer, because she knows what she’s doing.’

You know what else I love about blogging? It provides the opportunity to respond to your customers’ needs. If you see a pattern where several of your customers are coming to you with the same request over and over, wouldn’t it be great to blog about it? That way, when someone searches that issue, you appear in the search results. Get yourself out in front of your ideal client by feeding them the information they are looking for. It’s better to be proactive than reactive.

Blogging also plays an important role in getting found on the Internet. As a small business owner, you know that Search Engine Optimization (SEO) plays a key role in your online (and offline) success. When you appear on the first page of Google’s search results that’s gold!

The most basic way that blogging improves your SEO is that search engine bots like websites that are frequently updated. When you post a blog every week (or more often if you have a lot to say!) you are thereby updating your site.

Using keywords or key phrases in your blog content is also a must when creating your blog content. Again, this will help you appear much higher in the search rankings.

There are lots of great reasons to start a blog. However, I will tell you that one of the most important things to keep in mind is that you need to commit to a consistent blog schedule. Writing one here and there, without a real plan, is not going to get you where you want to be. And then you’ll be scratching your head wondering why you started blogging in the first place.

The best thing you can do is have a plan. Create a content calendar that you can stick to. Schedule time in your work week to devote to writing your blogs. Perhaps once a month you spend a few hours writing your blogs. Then you can schedule them to post and voila! You’re a blogger! Be sure to take into account, holidays, vacations and whatever else may get in the way of your writing time, so you can plan ahead.

We know you can do it. We’re here to help. As marketing guru’s, we can help you set up your blog, create your content calendar and get you up and running! Let’s do this together!

 

Pam Oulundsen
DARCI Creative
Project Manager & Data Analyst