10 Highly Effective Holiday Marketing Strategies

How your business can bring a little joy to the world this holiday season.

Ahh, the holidays. The most wonderful…or should we say busy…time of year. Many small businesses rely heavily on sales during the holiday season. We’ve got some great marketing ideas that will help you end your year in good cheer! So snuggle up with your Pumpkin Latte and read along.

  1. Always have a plan. In order for a good marketing strategy to work, you have to actually plan for it. And plan early so that you are ready. Like three months in advance early. Whether it’s online advertising, email marketing, a direct mail campaign or all of the above, make sure that you start planning now, before you’re tangled up in tinsel. Oh, and make sure you’re staffed to handle the holiday madness too.
  2. Highlight your brand promise. Your business has something to give. You fulfill a unique customer need. Give your customers a fun and actionable reason why they should purchase from you.
  3. Spread good cheer using video. You’ve heard it all year long, when it comes to marketing, video is hot! In fact, 64% of online shoppers say that video on social media helped them decide on a product to buy (click to learn more) Create a personal connection this season with a live video.
  4. Make it personal. Personally thank your customers for all that they have given you throughout the year. Who doesn’t love the warm fuzzies you get from a thoughtful thank you? (hint: direct mail is still super effective. Check out our previous blog on this topic here)
  5. Make it easy. The holiday season is fun, but also filled with shopping, parties, and many other obligations that take up a lot of time. Create a marketing campaign that highlights how you can give people more time to spend with their loved ones this holiday season, or how you can make their lives easier or save them money. Highlight your top sellers or offer gift suggestions.
  6. Make it social! Almost 50% of online stores receive significant traffic from their social media pages. Create holiday tips & tricks that are socially shareable. Everyone loves a good graphic. Create something compelling that features the product/service you provide and position yourself as a lifestyle choice. Consumers love to be a part of something.
  7. Consistency is key. As one of the key components to building a successful brand, being consistent across all channels is mission critical. It builds brand recognition and loyalty.
  8. Don’t forget your SEO. The best way to make sure that you show up in search results is to make sure you have a solid SEO strategy. Because many keywords are seasonal, you’ll want to also make sure that you are ranking well for your main keywords. SEO takes time, so the sooner you start the better position you’ll be in December.
  9. Make them customers for life. Don’t be short sighted this holiday season. First, it’s likely that if someone purchase from you earlier this year, that they may purchase from you again. Furthermore, if someone purchases from you during the holidays, they are likely to purchase from you again at some point the next year. Keep them coming back for more.
  10. FOMO is real. That’s “Fear Of Missing Out” for those of you who didn’t know. And it’s a real thing. So use it to your advantage when it comes to marketing. People don’t want to miss out. Limited quantities, limited time offers you get the idea.

The best and most successful marketing strategies are the ones that have been carefully thought out, planned for and executed in a timely manner. Hopefully you’re ready for a successful holiday season. If not, we get it. We can help make the season a little brighter for you. Just give us a call!


Pam Oulundsen
DARCI Creative
Project Manager & Data Analyst

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10 Tips for a Successful Small Business Saturday

Small Business Saturday is November 24, 2018

The countdown is on! Small Business Saturday is just around the corner. Don’t miss out on this opportunity as millions of shoppers show their love for local businesses!
Here’s a list of 10 super easy ways you can get ready and market your small business:

  • Update your social media with #ShopSmall profile pictures, cover photos and social posts
  • Take advantage of Shop Small’s customizable marketing materials. Click here to download!
  • Make shopping easy for your customers! Create holiday gift bundles for specific audiences…think…gifts for him, gifts for her, etc.
  • Create a compelling offer – even if it’s just free cookies and coffee while customers shop or free gift wrapping – an added incentive to shop local doesn’t hurt
  •  Send an email to your customers letting them know about #SmallBusinessSaturday and what you’re offering in store
  • If you are a local restaurant, use the #DineSmall hashtag on social media to remind and encourage your customers to support local restaurants
  • Extend your hours and take advantage of the day
  • Bring your community together, it’s what #SmallBusinessSaturday is all about! Collaborate with other business owners and team up for cross-promotions. Community over competition always wins
  • Be sure to staff accordingly. Top notch customer service is critically important. Be sure you are ready for the increase in store traffic.
  • Stay true to your brand and what’s most authentic to you.

These secrets are sure to help you have the most successful #SmallBusinessSaturday yet! But don’t forget to keep the momentum going! After you’ve recovered from your successful day, be sure to post a thank you to your customers on social media and send an email to your list enticing them to come back soon. Include images or videos of the day. I little thank you can go a long way!


Pam Oulundsen
DARCI Creative
Project Manager & Data Analyst


“Off Site” SEO tips for Small Business

(Part 3 of 3 in our Introduction to SEO for Small Business series)

Hi there! Welcome back to our introduction to SEO for small business series. Earlier, we explored basic search engine optimization principles and covered Six Actionable “On-Site” Tips for small business SEO. Now, we will talk about what can be done online to improve a website’s Google ranking, outside a website. Let’s dive in to our third and final post in this series, “Off-Site” SEO Factors Every Small Business Owner Should Know. (Warning: all examples used in this piece will be for a small business that sells muffin pans!)

Inbound Links

As important as it is to have an up-to-date, error-free, secure and quick loading website that offers a ton of information potential customers will find relevant, it is equally important for the site to have incoming links from other authoritative websites. A link is usually the clickable text seen in a web page’s copy that takes a user from one website to another. When a well-known website links to all lesser-known website, some of that authority will rub off. Google notices when a respected website sends a link to another website. The more respected the site sending the link is, the more credibility the site receiving the link will gain with Google. This becomes factored in Google’s algorithm, therefore making it more likely for the site receiving the link to rank higher in an applicable Google search.

A measurement used in SEO for the relevance of a website is what is called, Domain Authority or DA for short. This is grade between 1 and 100 that essentially deems how important a website is from an SEO standpoint. If a muffin pan company has two links, one from The Food Network (DA 91) and another from a blog called Gimme Some Oven (DA 75), the better of the two links would be the one from The Food Network (it is world famous and has a higher DA). None-the-less, the DA 75 link from a well-followed baking blog would still be a great link. In fact, it’s safe to say that most (non-spammy) links with a DA above 20 will help the SEO of almost any small business. Getting a link is beneficial for two reasons. First, because people visiting those popular websites will be clicking them to come over to your site, which increases your web traffic. Second, because long after those respected industry publications have gone on to cover fresher baking news, the link to your website will remain. Go on and collect more links, and the popularity and relevance of your website will rise in Google’s eyes each time a high-quality link is obtained. This art of tastefully and tactfully getting other websites to link back to your website is called link building. Here are a few popular ways to do this:

• Guest post – Approach publications within your industry that allow thought leaders (such as yourself) to contribute a piece. Let’s say that an online magazine called Bake from Scratch accepted an article written by our muffin pan company on how to successfully bake muffins with gluten-free flour. The piece benefits the magazine’s readers as it explains the ins and outs of a difficult task. But guess what? Included in the guest submission is a link from a DA 37 site back to the muffin pan website. Solid win!

• Product Reviews – Find online publications that review a product like yours; send a sample and request a review. Usually the review will contain a link back to the product site. I would encourage any owner of a company that sells muffin pans to make a list of a dozen baking blogs (is that 13?) with a DA above 20 and contact them in hopes that if a free pan is sent their way, they will review it and include a link.
• Sponsorships – Does your business sponsor any organizations in the community, and if so, do the websites of those organizations link back to your site? Obviously, it is rewarding to help out a worthy cause, but let’s not forget the added benefit of a quality link!

Google My Business

All small business owners should be taking advantage of Google My Business. Its free and offers businesses a great way to improve their online presence, including bettering the chance of appearing in the coveted Google Local 3-Pack. Business owners can keep their services, products, hours, location, images, and contact information up to date. Much of the same information seen in the Google My Business “Knowledge Panel” displayed to the right of the search results on a computer appears atop a smartphone’s search results. This part of a small business’s online visibility allows users to call or get directions to a company even before visiting the website. Google My Business is also where a business owner can manage and respond to their Google reviews.

If your small business doesn’t already have a Google My Business page, set one up. But hold on! Be sure to check if there is already a page for your company that has been created by someone else or generated by Google. Duplicate pages can be confusing and should be avoided. If a page already exists for your company (always check for old addresses), claim and verify it. Check out this ”How To” guide for setting up your GMB page. To a somewhat lesser extent, but still very much worth perusing, is Bing Places (the Microsoft equivalent).

NAP Consistency in Local Business Directories

NAP or Name – Address – Phone consistency is an important element to your business’s search visibility. Very much like Google My Business or Bing Places, there are a multitude of online business listings that will display your company’s information (and link back to your site). Check out HubSpot’s “Ultimate List of 57 Local Directories” to see where to begin. The point of having your company information correct and up-to-date on these directories is not really because users are depending on them, but more so for Google to see your company’s NAP consistently displayed across other various directories and for the backlinks (w/ decent DA) to your site. One of the basic SEO principles we always talk about is the necessity to make things as easy on Google as possible. Do yourself a favor and make all of your other business listings in those various directories show the exact same information as your Google My Business listing. This allows Google to be that much more certain it is sending people to the correct place!

That’s all for now. Thank you so much for checking out our series on SEO for Small Business. We hope you learned something that will help further the success of your small business.

Sam Costanzo
DARCI Creative
Digital Marketing Manager

Your employees are your most powerful advocates!

Don’t underestimate the power of your staff – ask them to get involved and see your results soar.

Managing social media is time consuming when you do it right. Many businesses spend loads of time and money creating posts that end up with little or no traction. As a result, we’ve started to take a closer look at Facebook and Instagram algorithms that impact the success of using social.

There’s a saying we like that goes like this: “Trying to grow your business without advertising, is like winking at a girl in the dark.” And, with so many small businesses relying on social media as a core strategy, in order for it to work — it has to get seen. In order for it to get seen, people have to like it, respond to it and share it. You probably already knew that. But you might be wondering how you can make it happen. Turn your employees into your Brand Ambassadors. “Social media employee advocacy is a real thing.” What is it, exactly? It’s when marketers (and businesses) rely on their own employees to share a company’s posts on their own personal pages, also known as brand advocacy.

Your employees are your greatest asset, right? You’ve hired the best and the brightest and put them to work to make your business soar, so don’t underestimate what they can do for your business on social media!

Believe it or not, word-of-mouth is still one of the most effective marketing strategies. What’s changed is how we receive word-of-mouth communication. Today’s digital landscape means that word-of-mouth comes by way of Facebook recommendations, Instagram followers and post sharing and online reviews.

I’m not suggesting that you force post sharing or that you ‘make’ your employees spend lots of extra time on social. What I am saying is that if you create an environment where social media sharing is encouraged and supported, your team’s advocacy can have a positive effect on your social media influence and results.

The best way to make this happen in your organization is to lead by example….and to provide some support. Some employees may need some direction about what to say and what not to say, some may want a list of applicable hashtags. Provide them with the tools they need to be comfortable and successful. A little bit of training and support will increase their wiliness to participate.

The ultimate goal of your social media marketing efforts is to elevate your Brand and let people know who you are, and what you stand for — getting your employees involved just makes sense!


Pam Oulundsen
DARCI Creative
Project Manager & Data Analyst

What is Roadmapping?

What is roadmapping? It’s defined as: “any plan or guide to show how something is arranged or can be accomplished.” Roapmapping is the first and most important step in the Brand Muffin process. It’s when we help define who you are, how you want to be known and where you want to go.

It’s mission critical.

Roadmapping is the first step toward baking up the perfect muffin for our small business clients. In order to get that delicious bite that leaves you wanting more, you first have to identify the key ingredients. Just like baking, strategic brand design requires the right ingredients, to keep your customers coming back for more, again and again!

How does it work?

Teamwork makes the dream work, baby! You’re the closest to your business, and that gives you a unique perspective. Yet, sometimes it’s hard to see the forest through the trees. We get that. That’s why we’re here. We’re a team of marketing experts, who will help you get clear on key ingredients of your marketing strategy. Our goal is to bring clarity to what’s working and what’s not so you can move forward in fresh new ways.

The end result:

Clarity. By digging deep and gaining clarity on who you are and what sets you apart in the marketplace, we’ll have a starting point on creating a Brand that really work for you.

Think your business has all the right ingredients, but you’re just not sure how to mix them up? Give us a call! One of our head bakers (eh hem, marketing experts) would love to talk!


Pam Oulundsen
DARCI Creative
Project Manager & Data Analyst

5 Reasons Your Business Should be on Facebook

We hear it from small business owners all the time: Does my business even need to be on Facebook anymore?

It’s a valid question. With the decline of organic reach and Facebook’s less-than-favorable algorithm change for business pages, it’s a tough place to be for brands these days. Fewer users see your content than ever before, and it can feel like a cruel game trying to break through the noise.

We hear you, and we know it can be frustrating. But we’re here to make the argument that it’s actually still relevant and useful for your brand to be on Facebook. Here’s why:

1. It’s a Vital Piece in Building Your Brand
This is especially important for new businesses, but existing ones apply here, too. When people look up a brand on Google, they’re usually looking for two main resources: a website and social media pages. Your website is more of the professional resource – a place to gather company information, contact information and the like, while a social media page like Facebook is more of the personal resource – the place to explore a brand’s personality and the way that they interact with their community.

And of course, Facebook is a great place to share updates and relevant content for your clients and potential clients, from involvement in the community to new product information. Don’t underestimate the importance of brand building here!

2. It Helps With Credibility
I’ve said it before and I’ll say it again: I don’t know about you, but when I’m doing my research on a new brand I might give my business to, I always check to see if that business has a social media presence on Facebook (or Instagram). Why? It shows me that that brand is current and connected with their online community. To me, social media presence builds credibility – that’s just the kind of digital age we live in these days.

Similarly, it’s reassuring to see when a Facebook friend has “liked” or recommended a business page on Facebook. I’m more likely to trust that brand and choose them in the future for the product or service they provide.

3. It Will Boost Your SEO
Let’s try a brief exercise. Go ahead and Google your business name and see what kind of results come up on the first results page. Hopefully your website is right up there among the top listings (if not, let’s talk), and if you have social media pages like Facebook, Instagram or LinkedIn, those are likely to appear high in search, too.

The more different places your brand lives online, the better. Those various links will strengthen your SEO, increasing the likelihood of your pages ranking well in search results and bringing more traffic to your pages. So, simply having a business Facebook page (even if you aren’t super active on it) can give your SEO a boost.

4. It’s a Great Place to Engage With Your Tribe
We like to call your brand’s followers your ‘tribe’ – the ones who get you, who want to invest in your products or services, and who rave about your brand to their network. Social media platforms like Facebook are the perfect place to engage with these users and give them even more reason to support your business. From Facebook contests to exclusive offers only available to your social media followers, make them feel like part of something special. Give them an insider’s look at your brand through behind-the-scenes photos and sneak peeks of new products. Answer their questions and thank them for Facebook reviews that they share. Engage, engage, engage!

5. It’s a Good Place to Collect Testimonials and Recommendations
I started to get ahead of myself in that last point, but let’s wrap it up and take it home with this last reason to have a professional presence on Facebook: client testimonials and reviews.

If you already have a Facebook page, you may have gotten notifications before about a user recommending your business – and that’s great! A lot of times, people make posts on their personal pages asking for recommendations for a local service, like a landscape company or realtor. Their friends hop aboard and make recommendations for businesses they know and trust, tagging those business pages (which lead straight to the brand like a gold mine). Facebook can help your brand in a big way here, gathering these recommendations and 5-star reviews and building up a trust factor to boost your brand online.

Convinced yet? Even if Facebook isn’t your forte, it’s still a valuable place to extend your brand and stay engaged with your community online. Keep at it and keep that engagement going!


Darci Knowles
Owner & Creative Director

Facebooks latest updates

The Latest Facebook Updates, Unveiled

Did you catch our last post on the latest Instagram updates coming this year?  Today, we’re dishing all things Facebook, and exactly what the social media giant has in store with its latest updates.

Ready? Here’s a quick overview of the latest Facebook features to expect to see soon:

1. More Quality, Trusted News

You heard it from Zuckerberg himself. Earlier this year, the Facebook CEO claimed that Facebook will now show “more high quality, trusted news” to users of the platform. What does this mean? For one, news from broadly trusted resources nationwide. Facebook also claims to promote news from local sources that are relevant and credible.

Says Zuckerberg: “If you follow a local publisher or if someone shares a local story, it may show up higher in the News Feed. We’re starting this first in the US, and our goal is to expand to more countries this year.”

2. An Eye On Fake Accounts & Bots

At Facebook’s annual F8 Conference, a developer event that takes place each spring in San Jose, Zuckerberg addressed election integrity and the Russian interference in the 2016 US election. He vowed to “make sure this never happens again,” promising that Facebook will be more vigilant going forward in regards to fake accounts and bot activity. The trend seems to be shifting towards a more authentic, trustworthy online experience – and let’s all hope that’s true.

3. “Clearing History” Tool

No doubt a direct result of the Cambridge Analytica scandal that impacted Facebook earlier this year, the network has recently announced the rollout of a tool called “Clear History,” found in users’ privacy settings on Facebook. It will allow users to determine what websites and apps share information with Facebook (and vice versa), with the option to wipe this information from their account.

What does Zuckerberg have to say on this? “To be clear, when you clear your cookies in your browser, it can make parts of your experience worse. You may have to sign back in to every website, and you may have to reconfigure things. The same will be true here. Your Facebook won’t be as good while it relearns your preferences.”

But he did add: “But going through our systems, this is an example of the kind of control we think you should have.” (We’d better hope so.)

4. The Test of the Downvoting Button

After many years of requests from Facebook users, the network is now testing out the waters with a trial of the “downvote,” a feature that allow users to give comments an “up” or “down” vote. (Sounds a bit like Reddit, doesn’t it?)

A spokesperson noted: “This feature allows people to push those thoughtful and engaging comments to the top of the discussion thread, and to move down the ones that are simply attacks or filled with profanity. This does not affect your personal News Feed or interactions with friends.”

Facebook hasn’t told us how long the trial of this feature will last or how many users it’s being tested on, but we’ll be on the lookout for the downvote as the year progresses.

And there you have it! As we have all experienced since the start of 2018, the organic reach on Facebook for brands and small businesses has declined with the algorithm shift, with a trend toward paid social campaigns to get seen on the platform. As marketers, this makes our jobs a bit more difficult to reach our target markets and retain brand recognition. But it’s all the more reason to take a strategic approach when launching campaigns on Facebook, without resorting to click bait for engagement.

Keep your messaging relevant, genuine, and above all, create content that matters. It’ll help you break through the noise, no matter how many algorithm changes try to stand in your way.


Alanna Hogan
DARCI Creative
Copywriter & Executive Assistant, Social Media Manager

Coming to Insta in 2018

Ah, social media. It changes every day (or at least, it sure seems that way).

If you haven’t already heard, Facebook (the owner of Instagram) shared a few new Instagram updates coming in 2018 at their annual F8 Conference, a Facebook and Instagram developer event that takes place each spring in San Jose.

To get you caught up, here’s a recap of the latest Instagram features according to F8, coming to a mobile device near you:

1. New “Explore” Page

Word is that the developers of Instagram launched a redesign of the Explore tab – something we expect to see rolled out soon.

We’re used to the Explore page showing us popular posts and posts we might like, based on our activity and engagement with other content on the platform. But now, Instagram will allow users to explore content according to their interests with a new “Channels” feature. In other words, instead of Instagram suggesting content that it thinks we might like, it’s giving us the freedom to search ourselves, from “fitness” to “kittens” and everything in between. You’ll see broad categories to search as well as relevant hashtags, like #kittensofinstagram.

No word on a specific launch day yet, but we’ll keep our eyes peeled in the Explore tab!

2. Hello, Video Chat

You heard it here – video chat is coming to Instagram. Think FaceTime or Skype, but now through your Instagram app.

So, users can now talk privately with another user, or a group of users, over a video call in Instagram. It’s like the Direct Message feature that we’ve all come to know and love, but when you tap the video chat icon (to be released soon), it will call your friends, instead. (Better be ready for your close up.)

You will also be able to shrink your video chat to the corner of your screen while continuing to scroll and engage on Instagram at the same time. (Not that you won’t be paying attention to your caller, of course…). Talk about multitasking.

3. Share Your Favorite Spotify Songs Right In Your Instagram Story

No more taking a screenshot of your current jam and sharing that static image with your followers on Instagram Stories. Now, you can integrate Spotify right into the app to have a clip of that song play for your followers to hear.

The sharing process actually happens through Spotify (we’ll assume you use the Spotify app, then). When you come across that feel-good hit that you just have to share, you’ll tap a “share” icon in the Spotify app. It will appear as a “sticker” in your Instagram story, allowing your followers to listen to their hearts’ content. Groovy.

4. Create Your Own Face Filters

Those of you who enjoy those Instagram Stories filters with dog-ears and crazy glasses will enjoy this one. Soon, users of the app will be able to create and share their own unique facial features on Instagram Stories – a nod to augmented reality technology.

If that tickles your fancy, keep an eye out this year for the rollout. We’re guessing it will be available to influencers and big brands first, before us small businesses and individual profiles get access to it. (Sigh.)

5. Filter Out the Haters

Last but not least, Instagram is releasing a new anti-bullying feature that will allow users to filter out offensive comments with language-learning technology. When harassing comments appear on a post, Instagram’s new tool will recognize the negative language and automatically delete the comment (that’s the idea, anyway). We’re curious to see how this one will play out, and just how accurate it will be in shutting out the haters.

By the way, this feature will be automatically enabled for all users, so keep an eye out on your “Comment Controls” section in Settings to learn more.

And there you have it! What are your thoughts on the new Instagram features from the F8 Conference? Love ‘em, hate ‘em – just trying to keep up with all of them? (Us, too.)

But we do know one thing: Instagram is becoming an important tool for small businesses to utilize in the social media sphere, and it’s not going away any time soon. Better keep up, friends.

Alanna Hogan
DARCI Creative
Copywriter & Executive Assistant, Social Media Manager

Celebrate Small Biz

This week is for you, small business owners! Every year since 1963, the President of the United States has proclaimed the celebration of National Small Business Week. It’s an opportunity to recognize our favorite small business owners and entrepreneurs, and the heart-filled work that they do.

We’re here to cheer you on, not just this week, but every week, every day, all year long. You are the thread that makes up the fiber of our communities all around the country. Thank you for working hard, creating jobs and improving our communities. As a small business ourselves, we get the challenges and opportunities that you are faced with day in and day out. It takes hard work, dedication and grit to be successful.

The week is full of free webinars, interviews and resources that will be valuable to you, whether you are just starting out or have been in business for many years. The U.S. Small Business Administration is a fantastic resource, chock-full of information to get you started and to keep you growing. Be sure to follow them on Facebook too!

We also love our friends over at Seacoast SCORE. They are a network of volunteers who offer free, confidential business advice to small business owners. Take advantage of one of their workshops, check out the resources on their website, or go the distance and set up a meeting with a counselor.

Of course, we’re here to support you, too. Do you have all the ingredients for a successful business, but need help getting them cooking, so to speak? Maybe you’ve been in business for a while now and you’re ready to take it to the next level. That’s where we come in! Brand Muffins was created with small business owners in mind. We offer all the tools you need to give your brand a boost. You’ll get expert branding and web design at an affordable price.

Cheers to you, small businesses everywhere!


Pam Oulundsen
DARCI Creative
Project Manager & Data Analyst

The DIYer/Jack of All Trades: An Entrepreneurial Profile

We love entrepreneurs because they’re a breed of their own. Driven, courageous, self-sufficient – sometimes downright crazy. There’s never a dull moment. No two business owners are quite the same, and each entrepreneurial journey is uniquely reflective of its own brand.

Today’s featured profile: the DIYer/Jack of All Trades.

DIYers are go-getters. They’re the self-sufficient business owners who don’t believe in outsourcing, but instead take on all aspects of the business themselves. Maybe their budget is strapped and they can’t afford to bring in the help. Or maybe they have difficulty trusting someone else to take the reins – their business is their baby, after all.

Sound familiar? You’re probably a DIYer if you consider yourself a “control freak”. In your mind, no one can understand the intricacies of your business better than you, and no one can do can the work better. Right? … Maybe.

We love the confidence, and we love the guts. We would simply ask all our Jack of All Trades friends to consider the balance of being a business owner. Being a solopreneur (in the true sense of the word) means wearing all the hats – doing all the things – from being a marketer, accountant, sales(wo)man, social media specialist – and of course, an expert of your trade. If you do choose to go it alone, there’s a potential for burnout, and certainly a challenge sustaining your business if work starts piling up.

The reality is that someone else may actually be able perform better in certain aspects of your business than you. You might be a kick-ass marketer and your advertising strategy is down pat, but maybe bookkeeping is a bit of a weak link. And if you’re spending too much time on that piece of your business, you could be losing out on gaining new clients and actually doing the work that runs your business. Efficiency is everything.

Doing it yourself can only get you so far, friends. At some point, you simply need to ask for help, because being a business owner doesn’t really mean going it alone.

And if you’re in need of a little help, consider investing in a Brand Muffin to get you where you’re going. We designed these brand boosters with the small business owner in mind, filled to the brim with expert branding and strategy, stunning web design, killer copywriting, and a few extra toppings to really pack a punch. The result: the support you need to breathe a little easier. We’ve got you.


Alanna Hogan
DARCI Creative
Copywriter & Executive Assistant, Social Media Manager


Enjoy this post? Stay tuned for future entrepreneurial profiles! Whoever you are and whatever your ‘type’ may be, we want to shine a light on the beautiful chaos: the ups, the downs and the laughably relatable parts of being a business owner. Tell us in the comments below what kind of entrepreneur you are!