Introducing Elaine’s Unique Finds

Helping a Brick & Mortar store enter the online world.

Here’s the story:

For five years our client, Elaine, has been successfully curating and selling treasures that she carefully selects at reputable estate sales across the region. Her unique finds can be found at Glorious Possibilities in downtown Nashua, NH. But the opportunity to place an ad in a very targeted publication got Elaine thinking…should I be doing more? Is it time to get online?

The solution:

The answer to Elaine’s questions was a resounding YES! Which is what lead her to purchase one of our perfectly baked Mini Muffins, designed to help small business owners just like her grow and thrive.

The execution:

Elaine’s shop is essentially a store within a store, so we set out to create a Brand that reflects her unique style and would truly help her to stand out in the way she deserves. During our roadmapping session, we dug deep to really understand what Elaine does, how she selects her pieces, and the incredible research that she does for many of the items she selects. So when you make a trip to her shop, she enhances the experience by telling you the story behind the piece, where did it live before? Has it been loved? Who cared for it? And, because she’s so selective, we wanted folks to know that she’s sure to find “The Very Thing” you’re looking for.

Once Elaine’s brand identity was clearly defined we applied it to her gorgeous new website…something Elaine hadn’t envisioned she’d ever have. But with the help of the Brand Muffins bakers, she’s ready to take her business to the next level.

The result:

Elaine’s Unique Finds successfully launched her new website with a brand that truly reflects who she is. And, she couldn’t be happier!

We’re excited to share Elaine’s Unique Finds, where we know you’ll find The Very Thing! And next time you’re in Nashua stop by to say ‘hi’ to Elaine — tell her the Brand Muffins peeps sent you.


Pam Oulundsen
DARCI Creative
Project Manager & Data Analyst