What is Roadmapping?

What is roadmapping? It’s defined as: “any plan or guide to show how something is arranged or can be accomplished.” Roapmapping is the first and most important step in the Brand Muffin process. It’s when we help define who you are, how you want to be known and where you want to go.

It’s mission critical.

Roadmapping is the first step toward baking up the perfect muffin for our small business clients. In order to get that delicious bite that leaves you wanting more, you first have to identify the key ingredients. Just like baking, strategic brand design requires the right ingredients, to keep your customers coming back for more, again and again!

How does it work?

Teamwork makes the dream work, baby! You’re the closest to your business, and that gives you a unique perspective. Yet, sometimes it’s hard to see the forest through the trees. We get that. That’s why we’re here. We’re a team of marketing experts, who will help you get clear on key ingredients of your marketing strategy. Our goal is to bring clarity to what’s working and what’s not so you can move forward in fresh new ways.

The end result:

Clarity. By digging deep and gaining clarity on who you are and what sets you apart in the marketplace, we’ll have a starting point on creating a Brand that really work for you.

Think your business has all the right ingredients, but you’re just not sure how to mix them up? Give us a call! One of our head bakers (eh hem, marketing experts) would love to talk!


Pam Oulundsen
DARCI Creative
Project Manager & Data Analyst